To advertise or not to advertise your listings in your real estate blog¦that is the question. Many real estate bloggers tell you not to advertise your listings in your blog. Why? The purpose of a blog is to build relationships, not to sell. This may be true for your community blogger talking about community events or your political blogger ranting and raving about current events, but not for your real estate blog. The keyword being real estate! 

Who visits real estate blogs? 

Visitors who enjoy a particular community or political blogger will most likely visit that blog on an ongoing basis¦probably until they get pissed off at something the blogger has to say. On the other hand, real estate blog visitors are transactional visitors. They only really care what you have to say while they are buying or selling a house. They may visit for a few months and then are gone. And what they really want to do is look at homes for sale! 

RssPieces.com did a survey of their 2500 blogs and found that buyers spend an average of 15 seconds reading a blog post before clicking on a call to action button¦15 SECONDS! What buyers are most interested in is looking at homes. What you are most interested in is selling homes. Why wouldnt you post your listings on your real estate website? Post away and dont forget the photos¦buyers are more interested in the photos than the story you have to tell about the house. It is a good idea to include the MLS# also.  

Need help with your blog? As a real estate Virtual Assistant, I am at your service. You can contact me by visiting my website, myREassistant.com, sending an email to info@myreassistant.com or calling 757-271-6047.