As you know from previous posts, your real estate virtual assistant is taking a social media with Social Media Magic. Today I want to share with you how to strategically optimize your LinkedIn profile.
LinkedIn is a network of over 55 million professionals who are interested in exchanging information, ideas and opportunities. It is a ‘place to find and be found.’ You can find people who will be helpful in building your business. And you can be found by people needing your real estate services.
Your profile is your online business card. It is the first glimpse of who you are. It is a showcase of your experience and expertise. And it needs to be strategically optimized for people to be able to find you. There are 2 reasons to optimize your profile. One is for the computer and one is for people. Optimization of the computer includes the strategic use of keywords. People don’t search for you by your name but by the services you provide or the company you are affiliated with. You also want people to look at your profile and think, “Wow, this is a person I need to do business with.”
Prior to optimizing my profile, if I searched ‘real estate virtual assistant’, I showed up on page 3 of the results. After optimization, I show up as #2 on the first page. Certainly, a better place to be if I want someone to find me. Let’s look at the elements of a profile and how to best make them work for you.
Are you one of many who think social media is a Fad and you and your real estate business don’t need to be there? I was! This video by Erik Qualman at Socialnomics.net will change your mind!
As a real estate virtual assistant, I have been blogging for years and have understood the seo value of blogs. I also have personal profiles on the prominent social media sites, as well as created profiles for clients. But I have to admit, I did really GET social media.
This video and a webinar course with Social Media Magic his opening my eyes. You will hear more about what I am learning and how to make money with social media.
I feel part of my job as a Real Estate Virtual Assistant is to be on top of the latest marketing techniques. I take the time to educate myself in the latest tools needed to build a successful real estate business. I then share what I have learned with my clients to help them grow their businesses. I am currently taking a 4 week course with Social Media Magic learning how to create a strategic and comprehensive social media marketing campaign for real estate. Here is what I have gleaned from the first course…
I’m sure you have heard the latest catch phrase, social media. Like me, you probably realize that social media has to do with sharing photos with friends, telling about the great party you went to last night and what you are having for dinner tonight. You may not understand what it has to do with your real estate business. Sure all the real estate trainers say you need to be on Facebook and Twitter, but what exactly IS social media and WHY do you and your real estate business need a presence there!!
What is Social Media?
Social media is a complex, organic online conversation between multiple people. The keyword here is ‘conversation’. In the old Web 1.0 Internet, you had no interaction or relationship with people. Your website is most likely is very static. The content doesn’t change much and there is no real time interaction. With the new Web 2.0, which social media is a part of, you are involving people in your business and empowering them to have a relationship with you.
Social media is not just Facebook and Twitter. It does include social media networks, but also includes, blogs, microblogs, video and photo sharing, message boards, wiki, virtual reality, social gaming, podcasts and Real Simple Syndication (RSS).
I feel part of my job as a Real Estate Virtual Assistant is to be on top of the latest marketing techniques. I take the time to educate myself in the latest tools needed to build a successful real estate business. I then share what I have learned with my clients to help them grow their businesses. I am currently taking a 4 week course with 
