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To Advertise or Not To Advertise: That Is The Question

May 12th, 2008 by Ruth Ann Macklin

for sale sign To advertise or not to advertise your listings in your real estate blog¦that is the question. Many real estate bloggers tell you not to advertise your listings in your blog. Why? The purpose of a blog is to build relationships, not to sell. This may be true for your community blogger talking about community events or your political blogger ranting and raving about current events, but not for your real estate blog. The keyword being real estate! 

Who visits real estate blogs? 

Visitors who enjoy a particular community or political blogger will most likely visit that blog on an ongoing basis¦probably until they get pissed off at something the blogger has to say. On the other hand, real estate blog visitors are transactional visitors. They only really care what you have to say while they are buying or selling a house. They may visit for a few months and then are gone. And what they really want to do is look at homes for sale! 

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Marketing Real Estate Listings Online

May 13th, 2007 by Ruth Ann Macklin

Marketing your listings online should be an important part of your marketing strategy.

Statistics show that 78% of home buyers start their home search on the Internet. Marketing your listings online should be an important part of your marketing strategy. If you havent heard of vFlyer.com, it is probably the greatest thing since sliced bread.

VFlyer allows you to create a webpage for each listing (this is a webpage I created for Mike Manosky of Huntsville, AL) which is then automatically uploaded to various websites such as, Google Base, Trulia and Oodle. It also gives you the code to upload the flyer to CraigsList. You can add 10 listings for free and there are various fee schedules after that.

Vflyer also allows you to create a widget, or a slide show to add to your website or Blog. You can create a slide show for each listing or a gallery of all your listings, plus an RSS feed representing your listings. Pretty neat!

As always, if you have no more time in your day to add this tool to your marketing tool box, I can do it for you. Visit my website or give me a call at 757-271-6047. I would like to be your real estate Virtual Assistant!

Real Estate Virtual Assistant

Ruth Ann Macklin
Anne Shoemaker

Office: 757.271.6047
Fax: 866.826.4334
Email: Info@myREassistant.com

 

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