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Why Staging Will Get Top Dollar for Your Real Estate Listings

May 4th, 2010 by Ruth Ann Macklin

Home staging has been a buzz word in real estate for a number of years now but still is not used by many real estate agents. Does it really work? Would it be a good idea for real estate agents want to spend their own money to stage a home? This is what Realtor Joe Molnar of South Bend Indiana did.

Joe listed a home that had been on the market over a year with two different agents. The original list price was high at $237,900 and was then reduced to $220,000. The house was in good condition but was vacant.

Take a look at how the house showed when it was listed with the first two agents:

Home Before Staging

Joe listed the house for $215,000. He spent $500 for staging and furniture rental for 3 months. When you look at the photos of the house after staging you don’t even realize it is the same house.

Home After Staging

See what I mean? When you compare the before and after photos the difference is remarkable.  Staging and good photos make a BIG difference. Joe thinks his $500 investment will earn him a $6,000 commission this spring.

Would you spend $500 for a $6,000 return?

Another good example of Home Staging is HGTV’s ‘Get It Sold‘ with Sabrina Soto. Sabrina takes a home that has been on the market for awhile and stages it for an Open House. Once again the before and after is amazing!

Real Estate Virtual Assistant

Ruth Ann Macklin
Anne Shoemaker

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