The saga of real estate blogger, Vlad Zablotskyy, being sued by ePerks got me riled up.

First, let me say that I am a fairly low key person. It
takes a lot to get me riled up. I also don’t get wrapped up in what is going on
in the real estate blogosphere and pretty much just do my own thing.

Reading a blog post today by Mary McKnight of rsspieces.com, telling the saga of real
estate blogger, Vlad Zablotskyy,
being sued by ePerks got me riled up. The
more I read, riled up turned to mad as hell…and I hope it does the same to you!

The first thing that gets your attention in Mary’s post is
her offer to give a free
Blog to anyone writing a blog post in support of Vlad. This is another
whole story, so visit Mary’s blog for details.

Back to this story…Mary’s offer for a free Blog got my
attention, but not enough to actually write in support of Vlad. As I said, I
pretty much do my own thing. But it did get my attention enough to start
reading.

ePerks is a 3^rd party lead generation website.
Real estate professionals buy a zip code for a monthly fee, get the leads
generated from that zip code and then pay ePerks a referral fee when a closing
takes place. ePerks rebates a percentage of the referral fee to the
buyer/seller lead and pockets the rest. Nothing new, we have all seen this
scam…I mean scheme (you get the picture) before!

As a startup, ePerks paid real estate bloggers to write
about nice things about them. There are those who think this is an underhanded
tactic. I happen to think it is an interesting marketing tool and this didn’t
bother me at all.

Read: Real estate rebates and referrals with a twist

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