There has been a growing trend over the past couple of years for real estate professionals to market their listings with property websites.

A real estate virtual assistant forum I belong to had a discussion this week concerning the various single property website platforms and the light bulb went on…what an informative blog post. 

There has been a growing trend over the past couple of years for real estate professionals to market their listings with property websites. These websites use the property address as the domain name (Example: www.123mainStreet.com) and are a relatively inexpensive marketing tool.  Below is a comparison of some of the platforms available and their features (I found this on www.epropertysites.com):

Features and pricing are updated frequently and I encourage you to visit each vendor’s website to confirm features and pricing for yourself prior to purchasing any of these products. 

There have been discussions on various real estate blogs as to whether the use of single property websites are a good SEO decision, but this is another whole blog post. What property websites are good for is a marketing tool. They will assist you in: 

1. Getting the listing 

The competition mostly likely is not using cutting edge technology. 

2. Getting referrals from the sellers 

Of course the sellers will be sharing their property website with everyone they know. 

3. Increased exposure with Single Property sign rider 

The yard sign ranks second for property exposure according to NAR. Adding a property website sign rider makes the sign even more valuable. 

As a real estate virtual assistant, I like to stay abreast of the products available to my clients. I have to admit when I started putting this information together, I had no experience with ePropertySites.com. The list of features is impressive and the price is exceptional. I will be recommending them in the future! 

Listing coordination and marketing of listings is a service I provide as a real estate virtual assistant, including creating your property websites. If property websites are a tool you want to add to your online marketing, but don’t have the time, give me call at 757-271-6047. I can help!