Much of your real estate marketing in the last 18 months as probably been directed towards first-time home buyers. The home buyer tax credit is due to expire in just 8 days. The end of free government money will most likely make this segment of the population less motivated to buy real estate. This begs the question, “Who do you focus your real estate marketing on next?”

For the last two years, the Marketing Executive Networking Group has polled its members to learn about the issues on the minds of top marketers. Both surveys included questions about the “most important marketing segment.” Both times Boomers topped the list. Higher than Women or Hispanics/Latinos.

Boomer Project founder/president Matt Thornhill lists 10 reasons to examine the opportunities of targeting boomers in your 2010 marketing plan:

1. You will build your career and legacy on their backs
2. They buy things. Lots of things
3. They try new things
4. They are easy to reach
5. They think they are in the middle of Middle Age
6. They use the Internet
7. They have grandkids
8. They are control freaks
9. They like advertising
10. They are the future

Be sure to read Matt Thornhill’s complete article when considering to include Boomers in your real estate marketing plan.